Video marketing and SEO continues to drive customer acquisition across all channels. Here are all the stats you need to know to stay ahead.
Over 90% of people say they discover new brands or products on YouTube.
Source: Google/Magid Advisors
Longtail Keywords in video allow you to target a very specific audience, increases the probability of ranking and is a clearer indicator of the viewer's intention.
You need to be getting about 45% viewer retention rate on your YouTube videos to be recommended.
Source: Google | YouTube discovery product team
How does the YouTube Algorithm Work? It's SEO + Appeal + Performance = Amplification to all discovery areas.
Source: Vudini Youtube Publishing and SEO
Source: Based on research by elliance.com