Want to learn to grow your YouTube views and subscribers? Book a 15 min call with one of our specialist's today

Video Marketing Statistics and Graphs

Video marketing and SEO continues to drive customer acquisition across all channels. Here are all the stats you need to know to stay ahead.

81% of Americans say they visit YouTube, up from 73%

Over 90% of people say they discover new brands or products on YouTube.

Longtail Keywords in video allow you to target a very specific audience, increases the probability of ranking and is a clearer indicator of the viewer's intention.

You need to be getting about 45% viewer retention rate on your YouTube videos to be recommended.

Source: Google | YouTube discovery product team

How does the YouTube Algorithm Work? It's SEO + Appeal + Performance = Amplification to all discovery areas.

Source: Vudini Youtube Publishing and SEO

Source: Based on research by elliance.com