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Use YouTube Playlists to Boost your YouTube Channel´s Reach

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YouTube playlists are a resourceful tool that can help you with your channel and ensure your videos are noticed by viewers.

Create playlists for your content so viewers can watch it consecutively. After the first video ends, your other videos will automatically play, which will get more views for each played video without them having to navigate off the player.

What are the benefits of YouTube playlists?

It increases the chances of visibility on multiple videos and it tells the viewers what your channel is about. The benefits that Youtube playlist has, is that it allows you to accommodate your videos in different themes and give them the appropriate categories. Do not undervalue the benefits that a playlist can offer for your channel.

In general, it makes it easier for viewers to find videos through your content. For instance, if you have a channel about traveling to South America, you could have an exclusive playlist for countries in South America, cousine, folklore, landscapes, art, staying tips, nature and more. The viewer can have a look at your playlists tab and have an understanding of all the content your channel has.

YouTube Playlists Example from History YouTube channel

Four benefits that will help you with your channel´s reach:

1. Increase views

When you create categories and organize your playlist into themes, you are making sure that all your videos are related to each other in the “related videos” sidebar.

YouTube Playlists Example from TED YouTube channel

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2. Playlist appears on search engine results

Make sure you are writing all the important keywords in your content, because you will have twice the chance to appear on search engine results. Make sure to have a title and description in your playlist.

It is important that for each single video you optimize your playlist’s title and description for keyphrases and tags that people search for. Do not forget to add a killer thumbnail because this is vital to get people to click into it.

3. Save time and add value

The viewer can choose any video at any time from that playlist. This is specially useful for artists, podcasts and educators. There is huge value in curating and collecting the best videos on particular topics. These lists appear in search results, recommended videos and even in Google search results.

Then add in your related video(s) into the start of the playlist and grab those extra views. You can embed playlists, post them in your channel, or have users share them to increase the total views for each playlist. Make each one unique and give them flow and relevancy with the order in which they are played. These are great for educational or entertaining content that tells a story or goes in depth into how different components make up a whole.

YouTube Playlists Example from TED YouTube channel

4. Playlist increases your watch time

Videos that are grouped in playlists, play one after another. That makes the viewer more likely to stay and watch more. This will definitely increase your channel watch time which increases channel reach. Ensure you add your playlists to your channel homepage to point new visitors to the content that will grab them.

YouTube Playlists MIX Example from TED YouTube channel

In a nutshell YouTube playlists are good for:

  • Making it easy for viewers to find the videos they want to watch
  • It’s not only for viewers but also for youtube creators too
  • New playlists are treated much like new content on YouTube
  • Utilize the video end screen to lead the viewer to a playlist of your own related videos.
  • You can also build playlists specifically around your customers or viewers interests and status. 

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

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Getting more views and subscribers on YouTube is all about understanding what the YouTube algorithm and what users are looking for. Thankfully, YouTube has a wide variety of factors in its algorithm to decide which videos are the best and to make visible in its search results.

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