Turning your Video Marketing Production Line Into a Powerhouse in 10 Simple Steps

Video planning is essential, and delivering on a regular schedule to your audience will help to keep video production cost down. Having a great production line means providing a video regularly.

As you develop your video marketing strategy, you will eventually move from the planning phase into the action phase. At this point, the work starts to get a little more ‘hands-on’ and a little less preparatory. In a video marketing industry that’s worth over $135 billion in the US alone, putting out a single video isn’t going to have much impact at all anymore.

Excellent planning keeps costs down, allows you to hit your deadlines, and leaves enough time to make any necessary changes without compromising quality. In this article, we’ll walk you through one of our successful Vudini campaigns – ‘9 tactics to grow YouTube views and subscribers’ – that saw us put out a set of high-quality 2 to 3-minute videos in a short space of time. 

Let’s take a look at the ten steps we used – and how much time we spent on each one – in ensuring that our video marketing content campaign went off without a hitch. 

#1. Set Your Video Goals – Not much time, up to an hour

The very first step is to set goals that establish your objectives and determine which outcomes mean that your campaign has been successful (more about this later on). In our case, we targeted generating views and adding subscribers. Take your time and be thoughtful about defining goals that you can achieve.

Record your goals and keep them at the center of your strategy. Remember, while goals may change, try to keep them as close to the original goals as possible to avoid getting confused and side-tracked. 

#2. Research the Target Audience – Less than half a day, depending on how much you already know about them.

You must give your audience exactly what they want. We do this by identifying exactly who they are, where they are, and how to get to them.

We started with a keyword search focusing on people at the top of the marketing funnel – basically those we were looking to attract to Vudini. Our research found that “Grow YouTube Views and Subscribers” was identified as a hotkey phrase that grabbed high traffic volumes.

#3. Write Your Scripts – Allow up to half a day per script. Write them together to avoid creating redundant content.

Your scripts will need a title (created with your keywords in mind) and description to go with your content. Scriptwriting is an art that requires research, proofing, and editing, so don’t be afraid to dedicate a decent amount of time to this step.

We created 9 short scripts at once, with each one focusing on at least one component intended to increase views and subscribers. 

#4. Create some Storyboards – Up to an entire day for longer scripts. Skip this step for simple videos

Most simple videos, like ours, do not require storyboards. Storyboards are graphic summaries of longer, more complex videos.  Essentially, they are graphical breakdowns of scrips with screenshots or sketches of each section shown on screen. Only use storyboards if your video requires them.

#5. Edit and Approve Your Video Scripts – 2 to 3 hours per script

Always have your scripts double-checked by someone who didn’t write them or make use of editing tools. You’d be surprised at how easy it is to miss your own mistakes. Check that the timing and content are right before approving the script. A good timing guide is to allow one minute for every 150 words.

Any changes from here onwards will get very expensive to enforce, so make certain your script content is 100% correct.

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

#6. Filming your Videos – About half a day per video

The next step is to see your script sent off to the production crew for filming. At the very least, you’ll need a team consisting of a camera operator and the presenter. Once you’re finished with the first take, the camera operator will make some rough edits, eliminating apparent mistakes and unwanted interpretations.

Quality matters here. Audiences will likely stop watching your video if the sound or video is of a low standard. While it may be tough to improve your sound standard, good lighting is an easy solution to ensure a high-quality picture and feel of your production.

#7. Editing & Graphics – Allow up to a full day per video here

Once you’ve wrapped up your shooting, it’s on to the editing phase. Here, the editor:

• Trims the video down
• Adds in the subtitles
• Includes infographics and titles
• Inserts end cards
• Formats the content for YouTube or similar

Our Vudini editor conducted extensive research on various graphics techniques and handled the rolling screen captures to be used in the video. Essentially, the editor takes care of everything that goes into the actual video but is not shot on the camera.

#8. Video Design – 2 days per video for graphics & 30 – 60 minutes per thumbnail

As we near the end of the production process, design becomes a game-breaking element. Good design can elevate your video tremendously, so pay close attention here. 

The design includes all of the infographics and text that goes into the video and the thumbnails that will be used for each one. YouTube thumbnails are critically important to your video, so remember to make sure they’re designed and created correctly.

#9. Video Publishing

Finally, the finished videos, complete with keyword-enriched titles, descriptions, and those all-important thumbnails, are ready to be published. Our videos were posted on the Vudini Marketing Platform, where our AI ranking technology, coupled with YouTube’s API, allows audiences to find and watch our content. 

#10. Marketing & Promoting Your Videos

If your SEO and quality have been taken care of, YouTube’s ranking algorithms will automatically rank your videos. We wanted to give our videos a little boost by marketing them across social media and paid platforms, increasing engagement from the moment they went up online.

This way, YouTube’s ability to see and reward early engagement comes into play, ensuring the videos remain relevant for some time to come. 

Altogether, you should plan to spend around 2.5 to 3 days on each video across these different roles. Assign relevant people to each part and try to produce your videos in parallel to one another. That way, all of them are ready at around the same time.

So how do we manage to churn out multiple videos consistently while juggling quality with quantity and without becoming overwhelmed with all the work? Simple. We turn our activities into a well-oiled conveyor belt of great video marketing content, built on intelligent processes that follow a fixed script (yes, pun intended) that works.

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.