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10 Reasons Why You Need To Include Video Content In Your Marketing Strategy

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Video is becoming the preferred tool for marketers to connect with their audience, and you can expect to see more of a focus shifting towards the personalization of online videos.

Personalized video allows a specific segmentation of an ad to target a local area. Videos can be developed to focus on demographics and real-time deals; see the statistics below:

  • Video content is 50 times more likely to drive organic search results than plain text
  • 87% of businesses use videos as a marketing tool
  • Video now appears in 70% of the top 100 search results listings
  • Brands that use video marketing grow revenue 49% faster than non-video users
  • As their primary form of content, 87% of influencers and marketers are currently creating videos. People are now spending 80% of their time online watching videos.

Here is why you need to include video content in your marketing strategy:

1. Video is more engaging

Video engages our senses more than any other format of content. It is common to search for products on the go and decide based on a video review. This definitely will determine if we will purchase a particular product or not. Viewers tend to engage with a video and retain 95% of its message, compared to 10% of people who read the information to purchase a product.

2. Increase brand awareness

People are more likely to form a first impression of your brand by searching the web than anything else.

Your brand’s identity and personality are based entirely on the content you communicate; for that reason, video content will be unique to your brand and will reflect your story. The chances are that if the viewer is happy with what they see, they will share it. 

This content is hosted by YouTube. By viewing this content you accept the terms and conditions of YouTube and terms and conditions of Vimeo

Video SEO and Marketing Platform – Vudini YouTube Channel

3. Better social reach 

Social video generates more shares than text and images; it is for that reason that you need to make sure people can find you online. Video content is a way to have that online reach. Communicate your brand story through videos with the help of influencers and increase your chances of being discovered by more viewers. 

4. Video Boosts Conversions and Sales 

People prefer watching a video over reading content, and having a YouTube Channel will make a significant step to this. If you want to increase your conversions, you will need to work more closely with a creative edge on video that helps to improve the shopping and browsing experience. 

For example, Vudini has created a live link video to embed parts of the video and add a fill-up form, contact info, and shopping cart. Click a product page, and you will be able to add it to your cart.

This content is hosted by YouTube. By viewing this content you accept the terms and conditions of YouTube and terms and conditions of Vimeo

Video Commerce – Vudini YouTube Channel

Another alternative is for a live chat; you can still take advantage of the video’s personalization. For instance, trying to improve customer experience, a company can have live chat personal representatives where the clients can opt to have a conversation via text or face-to-face.

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

5. Video Builds Trust 

Videos help you to establish an emotional connection with your viewers. Once this is done, you are going to build trust in your brand. Behind-the-scenes videos are the best for this. Give your brand a voice and showcase that you are accessible and trustworthy.

6. Google Loves Videos 

Google favors websites that have video, in particular companies that have a YouTube channel. 

If you want to rank higher in a search page result, you better get going with a video on your website now. 

7. Video Appeals to Mobile Users

Ask yourself the following question: where do you spend most of your time online? Highly possible your answer will be on your phone. Most videos are watched on mobile devices. Therefore, Google would favor pages with mobile-friendly videos. Videos are the desired content type for consumption.

8. Video Marketing Can Explain Everything

Nowadays, we all live a fast-paced lifestyle where it is most likely to reach for a video to explain a product or service on the fly. Consuming content through video is just more convenient. The best thing a company can do is to make a video and show how a product works.  

9. Raise Retention Rates on Your Website 

When the content is in a video, 65% of viewers watch more than ¾ of a video,  your company can capitalize on using video in the website where visitors stay 2 minutes longer. 

Not only it’s a visual way to display the products, but it’s also one of the first things customers see.

10. Increase Customer Conversions and Boost Sales 

The most important reason for using videos in your marketing plan is because video converts more viewers into customers.

Studies also show that 85% of customers are more likely to purchase after watching a product video.

Think about your own shopping experiences. The more visuals you have of it, the more likely you will be to buy it.

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

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Getting more views and subscribers on YouTube is all about understanding what the YouTube algorithm and what users are looking for. Thankfully, YouTube has a wide variety of factors in its algorithm to decide which videos are the best and to make visible in its search results.

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