A promotional video is used for the purpose of promoting a specific marketing initiative.
Promo videos are much alike in style and tone to a teaser video. The purpose? to take your audience’s attention and draw them in to learn more about your brand.
The promotional video is a critical part of digital commerce and media that merges the power of video with sales and advertising, promoting a specific marketing initiative, sale, or event for your business and informing audiences of what you have to offer them. Promo videos are short, informative, and packed with critical information, and producing them requires a little creativity and innovation.
Here are some helpful tips that will assist in getting your promo video to stand out from the countless others competing for your audience’s attention. With a few minor tweaks, you can simply apply these hints to the quick and easy steps in making a regular video for your business, turning a standard clip into a marketing machine that drives conversions and spreads to word about your latest offering!
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Tips to Creating Perfect Promo Videos
- Understand your Audience & Goals – As with most business videos, begin by knowing your audience and figuring out precisely what you’re looking to achieve with your promotional video. A little market research won’t hurt before diving in, and establishing the purpose of your video will keep you focused and on point.
- Grab their Attention Right out the Gate – People have a reported attention span of 8 seconds when browsing a website! Yes, that gives you 8 seconds to snag their interest before losing them. Open your video with a powerful statement, fact, or shock information, but don’t overdo it.
- Keep Things Short –This can be tough, we know. Most promo videos run for between 30 and 60 seconds – and up to 3 minutes. Keep things concise, informative and avoid going on and on about arbitrary information.
- Don’t Overthink It – Promo videos need to be consumed by a broad audience. Try to keep your script simple. Remember, you’re not telling them about every detail of the event or sale; you’re trying to give them just enough information to pique their interest without giving too much away.
- But don’t be Too Vague Either – While mystery often sells, unless you’ve got follow-up videos in the pipeline, you’ll still need to point your audience in the right direction. Include a CTA or provide ‘next step’ information to keep audiences engaged.
- Use Music for Extra Impact – Promo videos that stir people’s emotions are more likely to be remembered than those with a simple voice-over audio clip. Using powerful, evocative music in line with your brand will have more of an impact than a video with minimal or limited audio.
- Repurpose Your Videos – Promo videos are great little resources that can be used more than once to support your marketing initiatives across the board. They are perfect as presentation openers and short enough to supplement other marketing campaigns, blog posts, or even as an embedded addition to your Web site.
Types of promotional videos
There are several options from which you can opt and make the best for your business:
- Testimonial
- Product videos
- Intro videos
- Event videos
- Explainer videos
- FAQ videos
- Video adds
Promotional videos are powerful marketing tools and take regular video content a step further. As short, powerful information packages, they can be deployed throughout your marketing mix, repurposed, and widely shared.
Promo videos shouldn’t be confused with other e-commerce video content like explainers, tutorials, or testimonials. They have one job and one job only – to promote something specific about your business. Whether it’s a unique sales event, a fresh marketing initiative, or a new product launch, promo videos are powerful information bombs that people should remember and want to share.
Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.
Download 9 ways to get more views, subscribers and action on your YouTube videos
Getting more views and subscribers on YouTube is all about understanding what the YouTube algorithm and what users are looking for. Thankfully, YouTube has a wide variety of factors in its algorithm to decide which videos are the best and to make visible in its search results.
Includes:
- The anatomy of a high performing YouTube video
- Finding the keywords that gets you traffic
- Creating a title that gets you clicks
- Helping your product video gets recommended to viewers
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