How to Boost Organic Traffic Using your Videos

Because Google prioritises results with video, most organic traffic will be boosted once the video is added. Keep in mind that people tend to expend twice as long in a page that has a video!

When marketers talk about video, it’s usually in the context of social media or paid video advertising. But there is another vital channel where the video is slowly but surely taking center stage – organic search.

The internet is a video-first world now and will become video-only soon. There are lots of stats and trends that support this, but let’s look at just three to set the scene:

• Video will make up 82% of internet traffic by 2022 (Cisco)
• 99% of people who use video for marketing say they’ll continue using video in 2021 (HubSpot)
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia)

What is search engine optimization?

Search engine optimization (SEO) is the growth and visibility in search engine results. The more you rank, the better it is. Great SEO will allow people to find you when searching for relevant queries and go through your website.

What is video SEO?

Using video to boost SEO in your webpage, and having your video optimized, can lead to a favourable ranking when people search for keywords related to your video. Optimization strategies give excellent chances to your video to perform and rank better.

Video can help your SEO ranking

Rich results (snippets) stand out from other search results when they look nicer and stylish than the rest. Since people tend to click on results that offer more information, the rich snippet will have a higher click-through rate. Rich snippets will indirectly help your SEO.

The way they look is normally related to extra information, rating stars, and media. For that, there is a code called schema markup that is very easy to use. However, you must notify Google first of all the changes that you want to make.

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

How prominent are videos in Google?

Marketers tend to neglect organic search in the context of the video, so there is no actual research to shed light on just how prominent videos are in search, but it is clear that Google is giving prime Page 1 real estate to video now.

What types of organic video results are there? There are three main types of video results:

• Thumbnail Video: a “normal” organic search result that features a thumbnail image and a link. A video thumbnail is a preview image of your video and allows viewers to have a hint at your video. The thumbnail is a still image that should be of good quality and entice the viewer to click and watch. You can learn more about how to add thumbnails to your videos on Youtube. But if you want to learn more about Youtube thumbnails, apps, and measurements, you can access our blog where we explain to you step by step all the options that you have.

• Video Carousel: Video carousels are numerous videos grouped together in a row (desktop) or a column (yeah, not exactly a carousel but it’s the same type of result). This format is one of the most effective because it allows you to showcase several videos with its link if necessary. You would have more space to tell a story and sell a product.

• Featured Video: A featured video is a video that takes the top of Google. Much like a featured snippet, this type of video result usually returns an answer to a question with a link back to the source, mostly YouTube. A feature video links one of your other videos based on the site’s algorithms. This content enables you to choose a video from all your videos on your YouTube Channel. For returning subscribers this is great because it will ensure that they see your featured content first.

How to measure the organic impact of your videos?

• Google has added a Video report to the Search console where you will be able to see how your site videos are performing. This can be found in the performance report.
• To check how your video is performing on YouTube, use the analytics report found in your creator studio on YouTube. It’s possible to connect YouTube to Google Analytics and monitor your data
• Identify key metrics such as audience, expression, and participation. 
• Youtube platform allows you to track 3 types of media results such as paid, owned, and earned
• You will be able to track your video engagement by dates, compare the performance the last 28 days, 90 days, or the past year
• Also, it would be possible to understand your audience by evaluating which videos have more views 
• You will be able to identify the time frame that works best for your video posting 

In a nutshell, benefits of using videos to boost your organic traffic:

• It is a form of marketing strategy that drive people to your page
• The more video content, the more traffic towards your website
• Boost SEO
• Video content increases your chances of good SEO and results. Invest in good quality videos
• Most consumers are inclined to watch more video content from brands they support
• People searching for similar keywords to your brand and line of business are more inclined to find your content
• Video will help your SEO ranking
• A video is a form of content marketing

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.