What Are High-Intent Keywords And Why Is This Important For Your Business?

Google searches are done for a particular purpose. If enough people search for high-intent keywords, and your website can rank for them, this can give a considerable boost to your returns.

If your page doesn’t satisfy Search Intent, it’s not going to rank well. In other words, the high-intent keywords redefine the marketing funnel, which can drive more conversions.

High-intent keywords are the term pointed for the typical search that customers do and generate a transaction. 

Understanding those keywords and building an intent marketing strategy for your organic search will help you target an audience whose behavior indicates they will most likely make certain purchases that respond to that intent. With this in mind, you can obtain more effective conversions and higher returns on investment.

There are three types of search intent you should be aware of:

The “Informational” keyword

The intent is to acquire an answer to questions or learn something. These are keywords and queries the user will implement when they want to solve and evaluate a problem. This type of keyword can be critical to a final decision. For example: “is the iPhone 13 worth it over the 12”

Navigational – The “Product Search”

The intent is to reach a particular business’s website. Generally, the person has a problem and is looking for a solution out there. In this case, the person is preparing to make a purchase, looking for the best product for their needs. for example, “best iPhone deals Ireland.”

Transactional – The “Buy now” keyword

The intent is to acquire information that is assumed to be on one or more web pages. The intent is to buy a product or service, and the person has already the information at hand and is ready to make the purchase. For example: “buy iPhone 13”

When you evaluate pages that already rank for that keyword, it means they passed Google’s user intent test, and you want to take that as an example and learn from it. Targeting high-intent long-tail keywords for your brand has several benefits, but the best one is to have less competition because you are targeting a particular search instead of a general one. Did you know that 70 % of all search traffic is of targeting high-intent long-tail keywords?

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

Long-Tail Keywords For Business Goals

Trying to use long-tail keywords for your business goals could bring you better opportunities to rank; follow the three steps below:  

• Step 1. Make keyword research that includes a keyword planning tool to obtain a list of keywords. The Keyword tool is a good option; it will give you an idea of core keywords to start to use.

• Step 2. Use the search engine autocomplete. Type the main keywords you are looking for in the search bar and observe what comes up for autocomplete. This will let you understand what people are looking for out there.  

• Step 3. When using the autocomplete option, look at related searches, suggestions at the bottom of Google’s search results.

Once you are done with this research, use the results to build up a list of long-tail keywords. Optimize the chosen keywords and start with your organic ranking strategy.

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.