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Embedding Videos: the Secret for Better Google Ranking

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Embedding videos in your website will drive google ranking.

If you want to get more views, subscribers and traffic, embedding videos is the solution. It is a powerful tool that shouldn’t be ignored. While YouTube may be the second biggest search engine, you can use your videos to get additional traffic and views from the number 1 search engine, Google. Did you know that in average, users will spend 88% on a website that has a video on it?

Traditional SEO is also a viable factor to increase YouTube views as the videos will outrank the website that they’re featured on in the search engines.

You have produced your video and it is ready to be published, but you want to place it in your website and manage the size, layout, among other features. So what is next? We will tell you how easy it is embedding videos on your website and Youtube.

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What is an embed video and how does it work?

Embedding allows you to take your videos and post it on a website. It’s a snippet of code that you place on your website and displays a video. In a search result, this snippet looks like a high rank result appearing with stars and full information. An embed code pulls the video from the original source. This will definitely let you play the video without having to actually own the file on your website.

Embedding videos example – AllClear medical insurance

Video embeds do count as backlinks and in this case, the links are pointing to the YouTube video, which helps its SEO ranking. Web Pages with videos are now getting additional priority in Google ranking so you can win premium Google and YouTube positioning with your video strategy. With 80% of web now video, you cannot afford not to have your videos on your website to drive traffic.

What is the difference between embedded video and a link video?

An embedded video lets you borrow the video from another platform and visitors can watch it on your website without leaving the current page. While linking a video shares the URL of the video, and once viewers click the link, they will be redirected to the page where the video is originally from. If you wish to have traffic going to your website, embedding videos is the solution.

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

Embedding videos in HTML

It is very simple and with some basic instructions you will be able to do it yourself. You just need to add  <video> elements to show a video on a web page.

  1. Go to edit mode of your page and find the section in the code you want to embed the video 
  2. Copy your embed code, you will be able to find different embedded code sources for different platforms, click here obtain the codes for each platform
  3. Paste the code into the section you want to embed the video in your HTML
  4. Save and publish 
  5. The video should be displayed just where you wrote the code
Embedding videos in HTML Example – W3 school

Embedding video on YouTube

  1. In order to find the embed code, you must go to the YouTube video you want to work on
  2. Click “Share”
  3. You will have displayed several options of “share”, choose “Embed”
  4. You will have a box with codes, copy the embed code 
  5. When you choose your embed code, paste it on you HTML website
  6. Customize some options in order to show player controls and start play at. This section is good when you’d like to showcase a specific part of your video within your content
  7. Further customization: you will be able to find those within the iframe embed. Those parameters include language, color, autoplay, looping, etc. For further information, click here
Embedding videos on YouTube Channel example

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

Download 9 ways to get more views, subscribers and action on your YouTube videos

Getting more views and subscribers on YouTube is all about understanding what the YouTube algorithm and what users are looking for. Thankfully, YouTube has a wide variety of factors in its algorithm to decide which videos are the best and to make visible in its search results.

9 ways to get more views and subscribers on your YouTube channel

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