When it comes to marketing, video content is an excellent way to create brand awareness and attract potential customers.
Video Marketing in 2022 has a lot of benefits as well as some major challenges.
So it’s important that business owners, marketers, and content creators are aware of the current market overview and trends so as to navigate their video content marketing strategy in the right direction.
Here are 10 video marketing stats that you should be aware of in 2022:
- 87 percent of marketers say video has helped them increase website traffic
If increasing organic traffic is one of your key priorities, videos can be the best addition to your marketing arsenal.
High-quality videos that are relevant to your audience and distributed across different platforms can bring you the desired traffic. Especially on YouTube, if you have implemented YouTube SEO well, it can be a game-changer for your website traffic.
- 81 percent of marketers say video has helped them directly increase sales
Videos aren’t just about driving attention and engagement. If done right, they can also bring you direct sales.
In fact, including a video on a sales page can be the biggest difference-maker in your sales. It is one of the best CRO tactics.
- 88 percent of people admit to being convinced to buy a product/service by watching a brand’s video
This one reinforces the previous video marketing stats.
Videos can explain to prospects about your products and get them hooked to your value proposition. It can be the most powerful driving force behind your sales.
So, invest sufficient resources in making product videos; make sure the videos focus primarily on the benefits people will get and not the features of the product.
- 54 percent of consumers want to see more video content from a brand they support
Assuming your target audience “might not have the time to watch videos” or “don’t want to watch video” is one of the biggest marketing mistakes.
Even if video consumption on social media or website is low, understand that this will only increase in the coming years.
So, accelerate your video-production game; a lot of your customers and prospects want to watch videos from you.
- Marketers who use videos get 66 percent more qualified leads per year
The number of leads you capture doesn’t really matter a lot if most of them are not converting into sales, right?
Implementing videos in your sales funnel can bring you more qualified leads, which can ease the task for your team responsible for lead nurturing and sales.
- 1/3rd of all online activity is spent watching videos
This is another video marketing stat that reinforces the opportunity business owners have if they are serious about video marketing or YouTube content marketing.
Many people spend their time online watching videos. Reaching out to them through videos is the most efficient way to engage them!
- An average person will spend 100 minutes per day watching online videos in 2022
And guess what, this number will only increase in the coming years. More people will consume through videos.
(Of course, audio will continue to soar high but videos will remain the most preferred option, especially for people seeking entertainment and transactional value.)
- <75% of all videos are played on mobile devices
Mobile videos ought to be of a certain kind, in terms of size, length, and other aspects.
So, if a large part of your audience is consuming videos on mobile devices, you must publish videos that are tailored specifically for people using handheld/smaller devices.
You can even have two separate video strategies for mobile and desktop users.
- Only 25 percent of people finish watching a video if it’s more than 20 minutes
“How long should my videos be?”
It’s a common question. Sadly, there’s no definite answer to this. The length of a video depends on many different factors, right from your niche to the distribution channel. At large, however, you should avoid producing long-form videos, unless data can back its validity.
The majority of people do not finish long videos; instead, they prefer short-form videos.
Final Words
These are just some of the key video marketing stats marketers, business owners and content creators should keep in mind in 2022 when creating their strategy.
Of course, if you’re looking to grow your YouTube channel, it’s a dynamic process, dependent on a diverse range of factors. In that case, you’ll have to care about all the essentials to get the wheel rolling, including YouTube SEO, YouTube keyword optimization, and other aspects that enhance a video’s organic visibility and CTR.
Vudini is a Google and YouTube certified AI-driven YouTube SEO platform, a growth engine that helps rank your videos on YouTube, Google, and social media platforms three times faster than done manually. Learn more about us here.
